BRIEF
Develop a persona-led rebrand for Zingerman's Deli in Ann Arbor, MI - including original copy, a cohesive brand visual identity applied across logo mark, posters, and product mockups.
VISUAL LANGUAGE DEVELOPMENT
SOLUTION
The Zingermans Deli rebrand brings together handcrafted quality and approachable service, using linocut-inspired visuals to celebrate their versatile menu and commitment to flavor.
LOGO LOCKUP
PACKAGING
Deli Napkin
To-Go Bag
POSTER SERIES
