BRIEF
Develop a multimedia campaign for Haus Labs liquid eyeliner targeting a niche persona - an electrician and chess hobbyist.
EXPLORATION
Model images generated with Gemini and Adobe Firefly.
STYLE GUIDE
SOLUTION
"Haus of the Iron Crown" positions liquid eyeliner as a symbol of earned power and a tool for control and self-expression, merging the precision of chess with industrialist motifs.
Chess.com Skyscraper
Chess Life Magazine Ad
Chess Tournament Stage Advertisement