The Perry Initiative requested a branding revamp, as well as an elevated Instagram presence. They needed a cohesive visual identity, improved content quality, and a consistent posting schedule to better engage their audience. I developed a refreshed feed that reflects Perry's mission of supporting the talent pipeline of orthopaedic surgery and engineering, with emphasis on professionalism, friendliness, and a safe space for women in STEM.
Below are some examples from Perry's updated Instagram look.
